7 Black Friday tips to prepare your OnBuy store

7 Black Friday tips to prepare your OnBuy store

As the holidays begin and run, online store owners like you are bound to be overwhelmed by the extravagant operations at hand. The enthusiasm for this shopping craze has caused a frenzy among buyers looking for exciting gifts for friends and family. Fortunately, we will accumulate some Black Friday tips to help your online brand stand out from the competition.

After the Thanksgiving Day activities, shoppers will usher in an active and active weekend. Therefore, in order to be prepared, savvy shoppers like you must step down and prepare to meet the growing demand.

Let’s see how!

7 tips for preparing for the great Black Friday

As an OnBuy store owner, you must fully prepare your online business and display them as the perfect landing zone for all crazy shoppers. You should do a lot to prepare for this decisive Friday. Fortunately, we are here to provide you with some useful tips.

1. Formulate marketing activities

With the upcoming Black Friday sales forecast, the same information must be effectively disseminated to consumers. Take the time to do advertising, so that customers are ready to buy.

We know that things have been difficult for the past few years. Since we are all stingy with our money, let us offer you some affordable ways to help drive sales.

A. Social media marketing

Although social media often plays an important role in modern marketing, platforms such as Twitter, Facebook, and Instagram can help you provide a glimpse of exciting offers and deals for the upcoming grand weekend. You can even choose to promote your posts to target specific audiences, or even reach more people for just a few dollars. Make sure to customize your content to suit each platform and its audience for maximum effect.

The effectiveness of social media marketing

Try to create a calendar to help you plan the best time to distribute marketing content, and then make sure to stick to it!

B. Pay-per-click advertising

As the saying goes, early birds get worms, but if you plan to trade later in the game, it doesn’t necessarily mean losing all hope. Although search engine optimization and other organic traffic drivers take a lot of time to implement, pay-per-click advertising allows you to pay for more clicks when time is tight.

If you have more marketing budget at your disposal, you can take full advantage of PPC activities to better control your search engine rankings, thereby converting clicks into customers.

The basic steps include creating ads and making virtual auction bids for top placements in search engines. You can use Google AdWords to learn more and start driving more traffic to your online store.

2. Build more buzz

In addition to well-thought-out and pre-planned marketing efforts, you can also increase the promotion of Cyber ​​Week deals by participating in one of our exclusive Black Friday tips and other awareness-raising activities.

A. Make award-winning copywriting and create attractive graphics

If time is by your side; start early, you can plan and prepare a compelling, personal style and error-free marketing copy at the same time. This approach also applies to your photos and graphics; therefore, planning ahead will ensure that you have attractive visual effects that will impress and convince buyers.

B. Use hashtags

Put yourself in your marketing mix using trending tags on hot topics every week. This viral hype will seamlessly and easily help spread information about your exciting products and upcoming offers.

C. Show shop signs

Before the real Black Friday or Cyber ​​Monday crowds flood your online store, you can revamp your OnBuy e-store to prepare for the upcoming sales. Consider updating your homepage and even landing page signage with special Black Friday hero images, shouting “SALE” in your customers’ minds—especially those who have already done holiday gift research in the market.

3. Follow the game

With Black Friday and Cyber ​​Monday transactions flooding the Internet, your small business needs to stand out from many other small businesses and well-known retailers.

Additional touchpoints can help you distinguish your store from competitors’ online retailers. You can consider offering gifts or even some additional discounts for future return purchases. You may even need to consider expedited or free shipping, special packaging or customized messages for your customers. Keep an eye on your competitors and strive to stay ahead.

If your budget is limited, please don’t hesitate to provide barrier-free returns and timely customer service. Compared to large retailers, be aware of the personalization and care you can provide through small-scale operations. Customers prefer to support small businesses and will appreciate, remember and respect the more intimate online shopping experience.

4. Test your server

It is important to test the server while preparing for the Black Friday peak. In the list of Black Friday tips, this may surprise some sellers, but it is essential that your OnBuy store should be able to accommodate as many visitors as possible.

5. Scarcity creates a sense of urgency

One of the key components of strategic marketing in the modern e-commerce world is “human psychology”. An online store owner like you may want to promote the idea of ​​”out of stock” and “limited time transactions.”

Shoppers are expected to make impulse purchases during this busy retail weekend, so try to make sure they make these transactions with you. Shoppers can make reasonable purchases next weekend, but on Black Friday and Cyber ​​Monday weekends, it’s time to forget about commercial caution.

One prominent way to highlight this sense of urgency is to show an extremely limited time sale. You can display a countdown for certain transactions and even show the availability of specific products in stock. In addition, you can even use psychological pricing strategies to increase conversion rates and get them across the finish line.

6. Don’t restrict your buyers with limited transactions

As we deal with human psychology, let us discuss some possible reasons for returning customers. Many OnBuy sellers may prefer to propose a killer deal and stick to it. But it is recommended to mix your quotes to provide buyers with more choices.

In fact, the best way to encourage customers to return to your online store on weekends is by increasing the number of transactions. On the contrary, if you are just a killer deal, the buyer may not come back to buy more goods.

7. Upgrade your SEO game

With the emergence of more and more online stores, it is difficult to display your exciting products. This is why SEO still has an incredible return on investment. You can find some guidelines on the Internet to guide sellers like you to optimize your store so that you are more likely to appear in Google searches.

It just starts with excellent keyword research to better understand what shoppers are looking for. This even allows you to target those specific queries. Figure out the popular projects, you can easily become the focus and attract people’s attention.

This process involves several basic steps, such as optimizing product titles and descriptions, blog posts that address major issues in your industry, gift ideas guides, seasonal keyword targeting, and correct website navigation.

What does CedCommerce bring?

CedCommerce is one of the most famous e-commerce solution providers in the market. The CedCommerce team has achieved an incredible success rate in providing services to merchants in different regions of the world, and has played an important role in establishing more than 50 partnerships, collaborations and integrations.

Including some well-known people in the e-commerce field, and integrates Shopify, Prestashop, etc. Benefit from 24*7 technical support and incredible after-sales help, making CedCommerce’s service unparalleled.

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